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Research and Decision making on Business

Below are some guidelines on the various areas you can research on.

Note that they are just guidelines. You may find any other relevant areas that would support your research on the topic. You choose the areas you want to focus on. It can be a few  (you DO NOT need to complete all the below areas) of the below, or you may add in some areas you deem relevant.

Guidelines on supporting and sub-areas to research:

  • The customer shopping experience
    • From customer awareness of needs in shopping
    • To research on internet, advertisement, etc
    • To find the retail mails, getting there, etc
    • Touchpoint with the shopping ambience (physical environment), use of facilities, customer service (concierge), etc
    • The reasons/motivation for retail shopping
    • What are the most essential needs and experiences in shopping, e.g. entertainment, F&B, events, etc
    • Shopper’s needs, interest and expectation
    • Operating hours, payment methods, ease of finding what they need Research and Decision making on Business

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    • Mall layout, efficiency in moving about, neatness, amenities, etc
    • Promotions
    • Satisfaction level of shoppers based on past survey, what are the key drivers, etc
    • Shopper’s spending pattern
  • Perspectives of the shopping mall owners
    • The challenges they face
    • Their objectives and how it link to customer shopping experience
  • Perspectives of the retail outlets
    • The challenges they face
    • Their objectives and how it link to customer shopping experience
  • Perspectives of the town management/government
    • The challenges they face
    • Their objectives and how it link to customer shopping experience

Research and Decision making on Business

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