- Choose a company that falsely advertised to their consumers recently or in the past.
- Answer the following below: – How the company false advertised to consumers? -What were the results of the false advertisements? Was the company penalized and how did people find out (better business bureau, ethics board, etc.)? -What could the company have done differently regarding their marketing strategy?
- Make sure the paper is in APA format.
- Provide no less than two references.
Marketing Research Ethics
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