Equation 1:Equation 1 : CV=PB-PC , where: CV stands for customer value PB stands for perceived benefits PC stands for perceived costs Equation 2 : PB=FB+LB+SB ,…
Equation 1 : CV=PB-PC , where: CV stands for customer value PB stands for perceived benefits PC stands for perceived costs Equation 2 : PB=FB+LB+SB ,…
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