DVDs and DVD players are no longer niche products; 31 million players have been sold in the United States. Sony sells both DVD players and DVDs. What…

DVDs and DVD players are no longer niche products; 31 million players have been sold in the United States. Sony sells both DVD players and DVDs. What should be Sony’s approach to pricing? What difference will it make to Sony pricing if customers have now become dissimilar?

DVDs and DVD players are no longer niche products; 31 million players havebeen sold in the United States. Sony sells both DVD players and DVDs. Competitivepricing should be Sony’s approach to…