Describe the three types of risk we introduced in class – performance, reliability, and fit. Provide a definition for each, as well as a scenario in…

Describe the three types of risk we introduced in class – performance, reliability, and fit. Provide

a definition for each, as well as a scenario in which a consumer faces that type of risk.

Expand upon the scenario you described for fit risk in Part A – what tool might a marketer use

in order to eliminate fit risk in that situation?