Case Study 11-1
1. how attractive is the domestic Chinese TV manufacturing industry?
2. what are the pricing strategy should hisense follow, and is it sustainable and profitable?
Case Study 13-1
1. what entrepreneurial characteristics did Nahla display? Do you think the qualities required of entrepreneur in Jordan vary from those requrired in the United States?
2. Given her business’ rocky start over its first few years, what should Nahla have done differently in assessing the feasibility of her idea??