A. What is IKEAs vision? Describe IKEAs shopping and service experience. What makes IKEAs service experience so unique?

A. What is IKEAs vision? Describe IKEA´s shopping and service experience. What makes IKEA´s service experience so unique?

B. Country assessment: country profile of India. Also comment on the

  • economic
  • political
  • legal
  • cultural environment and
  • the level of economic development
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