A research team conducted a study of soft-drink preferences among residences in a test market prior to an advertising campaign for a new cola product. Of the participants, 130 are teenagers and 130 are adults. The researchers secured the follwing results:Cola NoncolaTeenagers 50 80Adults 90 40Calculate an appropriate measure of association, and decide how to present the results.How might this information affect the advertising strategy?
A research team conducted a study of soft-drink preferences among residences in a test market prior to an advertising campaign for a new cola product….
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