A cup of Starbucks Macchiato will cost you around $5, and a similar cup at McDonald will cost about $2. The exotic Indonesian Civet Coffee will cost…

A cup of Starbucks Macchiato will cost you around $5, and a similar cup at McDonald will cost about $2.90. The exotic Indonesian Civet Coffee will cost around $20 per cup. What is the most that you are willing to pay for a cup? Is it worth to pay more? Do you have any consumer surplus on this consumption?

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